BACKGROUND

        ·         15 years of practical marketing experience with nationally recognized market leaders
·         Experienced product manager, including new product launches
·         MBA , Simmons Graduate School of Management, Boston, MA
·         BS, Boston University College of Communication, Boston, MA
·         Excellent oral & written communication/presentation skills
·         Strong affinity for developing mutually beneficial relationships with influencers, key customers and sales organization
·         Experienced in developing and implementing e-commerce marketing strategies

Marketing Communication
Experienced at developing integrated marketing communication vehicles from concept to measurement, including:

        ·         Advertising:  print, radio
·         Public Relations
·         Events, Training/Seminars & Promotions
·         Direct Mail/Customer Acquisitions & Retention
·         Collateral/Fulfillment
·         Video Production
·         CD/Multimedia
·         Market Research
·         Focus Groups 

Internet

        ·         Web conferencing expert (web seminars, demos)
·         Web content development
·         Database management/online registration
·         Promotional banners/advertising 

Specialized Markets Segments

        ·         Professional & Technical (business-to-business & commercial)
·         Healthcare & Scientific (medical, nursing, biotech, pharmaceutical, acute/primary care, dental)
·         Industrial & Scientific hardware/software users
·         Corporate Executives, Entrepreneurs
·         Law Enforcement

Sales Operations
Provides effective, sales-oriented marketing direction, operational support and proactive attention to sales field organization, including:

        ·         Sales Training
·         Web Meetings and Conferencing
·         Sales Tools & Techniques
·         Forecasting
·         Turnkey programs/promotions/ presentations
·         New Product Launch
·         Product Roadmap/Cross-sell
·         Telemarketing
·         Customer identification
·         Leveraging key contacts/relationships 

Channels

        ·         Direct
·         Business to Business
·         Dealer/Retail
·         Commercial
·         Consumer/Retail
·         E-commerce 

Quantitative Analysis

        ·         Forecasting/Tracking/Measurement
·         Trends
·         Market Research 

Quick absorption of

        ·         Industry trends
·         Technology
·         Products
·         Vernacular
·         Target audience: wants/needs
·         Competition & Opportunities
Excels at “getting up to speed”­­­­—quickly immersing herself in the field, specialty or technology.  Ability to quickly grasp current situations and future opportunities.  Readily assimilates knowledge.

Profit & Loss

        ·         ROI vs Contribution: short & long-term impact
·         Managing for profitability