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april@aprilsteele.com

April Steele
Marketing Consultant

BACKGROUND

        ·         15 years of practical marketing experience with nationally recognized market leaders
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Experienced product manager, including new product launches
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MBA , Simmons Graduate School of Management, Boston, MA
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BS, Boston University College of Communication, Boston, MA
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Excellent oral & written communication/presentation skills
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Strong affinity for developing mutually beneficial relationships with influencers, key customers and sales organization
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Experienced in developing and implementing e-commerce marketing strategies

Marketing Communication
Experienced at developing integrated marketing communication vehicles from concept to measurement, including:

        ·         Advertising:  print, radio
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Public Relations
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Events, Training/Seminars & Promotions
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Direct Mail/Customer Acquisitions & Retention
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Collateral/Fulfillment
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Video Production
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CD/Multimedia
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Market Research
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Focus Groups 

Internet

        ·         Web conferencing expert (web seminars, demos)
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Web content development
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Database management/online registration
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Promotional banners/advertising 

Specialized Markets Segments

        ·         Professional & Technical (business-to-business & commercial)
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Healthcare & Scientific (medical, nursing, biotech, pharmaceutical, acute/primary care, dental)
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Industrial & Scientific hardware/software users
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Corporate Executives, Entrepreneurs
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Law Enforcement

Sales Operations
Provides effective, sales-oriented marketing direction, operational support and proactive attention to sales field organization, including:

        ·         Sales Training
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Web Meetings and Conferencing
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Sales Tools & Techniques
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Forecasting
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Turnkey programs/promotions/ presentations
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New Product Launch
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Product Roadmap/Cross-sell
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Telemarketing
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Customer identification
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Leveraging key contacts/relationships 

Channels

        ·         Direct
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Business to Business
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Dealer/Retail
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Commercial
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Consumer/Retail
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E-commerce 

Quantitative Analysis

        ·         Forecasting/Tracking/Measurement
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Trends
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Market Research 

Quick absorption of

        ·         Industry trends
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Technology
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Products
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Vernacular
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Target audience: wants/needs
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Competition & Opportunities
Excels at “getting up to speed”­­­­—quickly immersing herself in the field, specialty or technology.  Ability to quickly grasp current situations and future opportunities.  Readily assimilates knowledge.

Profit & Loss

        ·         ROI vs Contribution: short & long-term impact
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Managing for profitability